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Prospect Mapping

If you’re reading this email, chances are at some point in time you’ve asked me to find a list of people who buy [insert your property here]. “I need all the people who invest in real estate in these...

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It’s Not Who You Know

We’ve all heard, “It’s not what you know but who you know.” In my life and career that has proven true time and again, and I’ve been on the fortunate end of that equation. But recently, that idiom has...

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Getting the Right Clients On Board

I’m writing this post on what will probably be my last jet flight out of the Lynchburg airport. To kick off 2011 on an efficient foot, Delta will be withdrawing its regional jet service from Atlanta,...

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The Right Mailing List for the Job

Direct mail typically accounts for almost 60% of my company’s billable work, and a bunch of mailing lists pass through my inbox every week. (My preferred mail house currently averages about 30,000...

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311: Get Better Results From Your Facebook Advertising

I talk to auctioneers who don’t see Facebook as a vital marketing tool, because it hasn’t worked for them. After asking a few questions, it’s clear why their Facebook campaigns have reaped subpar...

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